888 & Caesars Extend WSOP Deal

Caesars Interactive Entertainment and 888 Holdings have signed a multi-year agreement for the London-listed firm to provide B2B poker to the casino and hotel operator.

In the extended deal 888 will provide Caesars who hold the license for the World Series of Poker (WSOP) to brand it’s online poker rooms.

Yaniv Sherman, 888’s head of US business for the company said on the new deal: “Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come,” he went on to say, “Our extended relationship will also enable 888 to gain a presence in new U.S states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the U.S. market.”

Ty Stewart  the WSOP Executive Director said: “We’re proud of the success story to date, particularly the record-setting tournament events of 2020, and are optimistic about the future of real money online poker in the US.”