Lottoland do first B2B deal with Kindred
The B2B business division of Lottoland has announced its first partnership with the Kindred Group. Lottoland Solutions said the deal will allow customers of Kindred Group using the Unibet, MariaCasino and Bingo.com platforms to bet on lottery draws from around the world.
With the B2B business arm of Lottoland which has some 30 products it has plans to expand their services to other operators in the very near future.
Lottoland director Michael Bogie said of the deal. “Lottoland’s dedicated B2B technology division has integrated our fully responsive lottery betting client with Kindred’s platform, enabling Kindred’s brands to offer a dedicated lottery betting tab; this provides cross-sell and direct customer acquisition opportunities.”
“With jackpots guaranteed by Lottoland’s proprietary risk management, including our Insurance Linked Security, Kindred is the first tier one operator to be able to benefit from Lottoland’s unique and proven lottery betting solutions which have paid out €150m ($168.2m) to lottery betting winners.”
Fredrik Kjell, head of gaming at Kindred, added: “Kindred is constantly seeking to innovate and we’re hugely excited to be the first operator to offer Lottoland Solutions’ new turnkey lottery betting B2B service to our players.”