Published On: Tue, Dec 5th, 2017

Poker Numbers Dropping in the UK

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According to the annual report from the UK Gambling Commission, online poker seems to be losing its shine in the country. The drop has been attributed to the presence of other betting alternatives that have gradually garnered more interest.


Games like Power Up could end up gaining more traction as online poker continues slipping. Based on data related to employment, participation, and publishing revenue, online poker only managed to generate $136 million in revenue. This accounts for just 5% of the gross gaming revenue with regard to overall casino gaming.


The total gross gaming is estimated to be around $3.5 billion for the period 2016-17.


A growing gap


In other words, the gap between poker and other betting options is widening. Online slots generated about $2.2 billion in the previous fiscal year while sports betting added another $2.5 billion.


Though a 10.1% year-on-year boost in GGY is a sign of good things, it seems poker will not have a major role to play in the larger gambling scene. It continues to drop in popularity as time goes by.


Sites like PokerStars have already taken a different approach and the current report indicates that more of the same will continue to occur.


Customers want it easy


Poker sites have been busy making it simpler for players to participate in games in the past few years. For instance, fast-fold poker established an environment that made it much easier for amateurs to play and even enjoy the game.


Similar innovations and regulations have dominated the online poker ecosystem and this has made them far more appealing to newer customers. For instance, the ban on tracking software and the elimination of being able to choose where one sits at the table has made it tougher for experienced players to leverage their skills against amateurs.


The introduction of hybrid games such as PokerStars Spin & Go and Power Up has also caused crowds to move away from regular poker games.


A market of plenty


The sheer number of new games and options has created some confusion among players as they have a lot to choose from. However, it is the right thing to do as far as the business is concerned. Online operators have to cater to changing interests if they intend to draw in the crowds.


The UKGC’s report suggests that the current market is heading in a direction where thrill, fun, a gambling element, and large jackpots will dominate the gaming scene.

About the Author

- iGaming & land based specialist reporter for the global gaming market