Australia’s Betting Ad Ban Exemptions Get Full Support from Major Sports Leagues
As the major media groups in Australia try to persuade the government to enforce exemptions for the siren-to-siren ban on all sports betting advertising in the country, several major sporting leagues too came out in full support of the proposition recently.
As reported by a local media house, the Coalition for Major Professional and Participation Sports for Australia recently unveiled its plan for extending its complete support to the appeal for exemptions on gambling advertising ban in the nation. According to the appeal, there must be a broadcast of a gambling ad once in every two hours across both television and radio stations in the country while any sort of multi-sport or long-form sports competitions is being aired.
The current ban on the gambling advertising prohibits the television and radio stations in the country from airing any gambling-related ad campaigns or promotions especially during the all live sports broadcasts that are available for viewing from 5:00 am to 8:30 pm. The ban comes into effect five minutes prior to the start of the game until five minutes after the game has ended. As stated by the government officials, the gambling ad ban has been imposed in a bid to minimize the exposure of children to the concept of betting.
In the wake of the gambling ad ban, the sports coalition had extended a warning to the Australian government directing at a possible dip in the revenues for the sports industry in the country as a major portion of the same comes from the contributions made by the wagering companies. Also, according to the statement made by the sports group, the gambling ad ban is likely to have an adverse effect on the importance of the media rights in the country.
After the imposition of the ban, the major media authorities such as the Free TV Australia, the Australian Subscription Television and Radio Association and the Commercial Radio Australia announced their intentions of seeking amendments to the policy. However, the RWA or the Responsible Wagering Australia (an online lobby group) stated that any exemptions to the gambling ad restrictions will call for the broadcast of a minimum of one gambling promotion for every two hour’s worth of long-form format sporting events including cricket. In addition to that, the lobby group also remarked that the ban exemptions are likely to promote ban exclusions for lottery companies such as Lottoland as well.