Big year for Probability’s mobile outlook
PROBABLITY has released its trading update for Q4 ending 31 March 2012, revealing record revenues alongside smartphone players standing at 76% from 30% in one year. “During the fourth quarter, the company’s games were made available to William Hill customers through its mobile site,” read a statement from Probability. “Existing services with Paddy Power and Rank Group continue to perform strongly.”
The firm has predicted that the smartphone generation will be contributing to its rising success. Probability reported its key growth:
Net gaming revenue (“NGR”) in the quarter of £2.1 million, 30% higher than the same quarter last year (Q4 FY11: £1.6m).
76% of all players during the quarter were using a smartphone or tablet, compared to 30% in the same quarter last year.
Business to business (“B2B”) revenues in the quarter were 246% higher than the same quarter last year.
Commenting on the KPI report, Charles Cohen, Chief Executive Officer said:
“We broke previous records for player deposits, turnover and B2B revenues this quarter.
“A big contributor to this came encrusted in gems, with lashings of fake tan and some buff bodies in ‘The Only Way Is Slots’ which we launched during the quarter. “TOWIS” has been a massive hit with our customers and was by far our most popular game in March.
“That momentum has continued. April is ahead in revenues and deposits from March, with B2B revenues stronger still. We are confident that Probability’s growth will continue into the new financial year and beyond.”
Probability revealed that the past twelve months also saw it complete the set up of its software for Mexican operator Caliente with the system currently awaiting regulatory approvals while it is continuing to progress its application for a licence to supply technology to gambling operators in Nevada.
Speaking about its outlook, he commented:
“2012 is going to be a big year for us, and for mobile gambling in general. There is a landgrab under way for the mobile gambler – most of whom we believe will be new players who are not currently gambling on the web. Our regulated B2C and white label business is ideally positioned to exploit this opportunity.
“At the same time, web based operators are discovering the benefits and the complexities of this new mobile market. Our expertise in this space, as well as priviledged regulatory position and technical capabilities, support a B2B proposition which has already demonstrated strong traction and has excellent prospects.
“Internationally, as more markets open to regulated activity, including individual States in the US, we see chances for both B2B licensing, and B2C/white label.
“These are exciting times to be in this market.”
