Alea Drives iGaming’s Commitment to Social Responsibility at Legends Charity Game

Alea is proud to sponsor the Legends Charity Game, taking place on Monday, September 15th at Jose Alvalade Stadium, home of Sporting Clube de Portugal. The event will gather some of the greatest names in football history to raise funds for communities affected by war and local conflicts around the world.

Coinciding with the SBC Summit in Lisbon, the match is an initiative led by Rasmus Sojmark, CEO and Founder of Sport Global. Portuguese icons such as Luís Figo, Deco, Ricardo Carvalho, and Fábio Coentrão will take the field with international legends including Peter Schmeichel, Edwin van der Sar, Patrice Evra, and Kaká. Together, they will compete to raise over €1 million for communities affected by war and conflict worldwide.

As an industry that has evolved into a global economic force, iGaming companies like Alea are demonstrating how technical innovation and business success can translate into meaningful social impact. The initiative supports four critical organizations: the Ukrainian Red Cross, Portuguese Red Cross, International Alert, and Caritas Portugal.

“The iGaming industry has matured into a sector with significant global influence and resources,” stated Alexandre Tomic, Founder of Alea. “As industry leaders, we have an opportunity, and a responsibility, to demonstrate that our sector’s growth can drive positive change beyond business metrics. When visionary initiatives like this emerge, industry leaders must step forward. This is how we shape not just the future of iGaming, but the industry’s role in addressing global challenges.”

The sponsorship aligns with Alea’s broader vision of elevating industry standards across every dimension, from technical excellence and API governance to social responsibility and community impact. As the company continues to set benchmarks in game aggregation, serving 70+ markets with banking-grade security standards, initiatives like the Legends Charity Game demonstrate how industry innovation can extend beyond technology to create meaningful societal change.

“A heartfelt thank you to our friends at Alea for supporting the Legends Charity Game. Beyond being trusted partners in business, it’s wonderful to come together for something bigger, watching football legends on the pitch while backing four incredible charities. It’s proof that our industry can give so much when we unite. Thank you, Alea team!”