Allwyn and OPAP Announce €16 Billion Merger

Allwyn, has announced that it has successfully acquired a controlling stake of 51.78% in OPAP, the gaming operator in Greece. The new merger is poised to enhance both companies’ market presence and operational capabilities say the company.

• Valuation: The combined entity boasts a valuation of €16 billion.
• Stake Acquisition: Allwyn’s acquisition of OPAP’s shares signifies a strategic move to consolidate resources and expertise.
• Brand Transition: OPAP will transition to operate under the Allwyn brand starting in 2026, while maintaining its listing on the Athens Stock Exchange.

Strategic Intentions

The merger is not merely a financial transaction; it reflects a broader strategy aimed at expanding Allwyn’s footprint in the European market. By leveraging OPAP’s established brand and operational framework, Allwyn aims to enhance its service offerings and customer engagement.

• Market Expansion: The merger facilitates entry into new markets and strengthens existing operations.
• Brand Recognition: Allwyn’s global brand recognition will benefit OPAP’s local operations, potentially increasing customer loyalty and market share.

Revenue Growth

Both companies have reported impressive financial results leading up to the merger. Allwyn’s recent financial disclosures indicate a year-on-year revenue increase of 12%, reaching €2.27 billion in Q2 2025. Meanwhile, OPAP reported a 6.5% rise in revenue for the first half of 2025, totalling €1.15 billion.

• Combined Revenue Potential: The merger is expected to unlock synergies that could lead to enhanced revenue streams.
• Investment in Innovation: With increased financial resources, both companies can invest in technology and innovation to improve customer experiences.

Future Financial Strategies

Allwyn’s acquisition strategy does not stop with OPAP. The company has also announced plans to pursue additional acquisitions, including a notable €217 million deal for Novibet, which closed in March 2025. This aggressive growth strategy indicates a commitment to becoming a leading player in the global gaming market.

• Diversification: By acquiring various gaming entities, Allwyn aims to diversify its portfolio and mitigate risks associated with market fluctuations.
• Increased Market Share: The consolidation of resources will likely lead to a stronger competitive position against other major players in the industry.