Altenar launches new partnership with Vermantia

Altenar, the sportsbook and iGaming software provider, has entered into a strategic partnership with Vermantia to deliver groundbreaking online racing entertainment.

The agreement sees Altenar bolster its reputation as one of the industry’s most established sportsbooks, having signed numerous deals in the past 12 months across a number of regulated markets.

Altenar, known for its commitment to delivering exceptional gaming and betting experiences, has enhanced its horse racing offering to satisfy the demands of its online customers worldwide.

This collaboration ensures that players are able to fully immerse themselves within a unique racing experience, elevating the entertainment value for all. 

Vermantia’s premium racing content and complete racing data is set to be readily available to Altenar’s customers globally. Catering to both established European markets and the rapidly emerging regions of Latin America and Africa, with its first partners already live with Vermantia content, Altenar is also planning to expand the offering to retail.

The seamless integration has been a resounding success, with the most prestigious international live horse and greyhound racing events from the UK, Australia, and New Zealand becoming accessible online.

Commenting on the deal, Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “Our partnership with Vermantia solidifies our position as a leading iGaming software provider. 

“We are proud to incorporate top-quality horse and greyhound racing content into our online offering blended with top quality and complete data, providing our customers with the most comprehensive racing portfolio on the market. 

“The racing product holds immense growth potential, and together with Vermantia we are committed to continually enriching it with premium global content to meet the evolving demands of our players.”

Spyros Stavropoulos, Commercial Director of Vermantia, added: “We are thrilled to embark on this content and data deal and forge a long and successful strategic partnership with Altenar.

“By integrating Vermantia’s world-class racing content, Altenar’s iGaming customers can now offer their players a top-quality live racing experience from international racecourses. Our ultra-low latency streaming solution ensures that players worldwide can enjoy action-packed horse and greyhound racing like never before.

“Additionally, this collaboration allows Altenar to diversify its product offering, further cementing its position as a pioneer in the industry.”