ASA Report Major Fall In Gambling Advert Breaches

The UK advertising regulator, the Advertising Standards Authority (ASA) has released its latest quarterly report on advertising breaches showing a fall in online gambling advertisements.

In the report covering the months October to December 2020 it found that only three advertisements from the same advertising agency on behalf of an online gambling firm violated age restrictions.

The ASA which started its quarterly report last year on breaches of advertising standards towards protecting under age viewers covering gambling, alcohol, e-cigarettes and tobacco, slimming and weight control products and food and soft drinks has found a total 47 adverts breaching the code.

However in the period from July to September there were a total of 70 gambling adverts that broke the guidelines showing that both the restrictions are working and that gambling companies are working better at their advertising reach in protecting under age viewers.

The ASA said on the latest figures and impact the new reporting is doing: “Following our first and second reports, the ASA is encouraged by the lower number of ads found to have broken the rules.

“Once we have run the monitoring again in Q1 2021, we will in the summer publish a final report, reflecting back on this year-long project and in which we reserve the discretion to publicise repeat offenders, if there are any.”