Atlantic City having seen years of falling revenues has looked towards the stripping industry to help bring back more adult orientated customers to the gambling state.
Scores, the famous New York strip club, will soon be opening an establishment inside the Trump Taj Mahal Casino Resort— the first strip club in an Atlantic City casino in the 35 years of legal gambling in the state.
The struggling Revel casino resort has offered the Royal Jelly burlesque show since it opened, the Borgata Hotel Casino & Spa hosts a burlesque show every Thursday.
“We feel this is the third leg of the Atlantic City triangle: gambling, alcohol and adult entertainment,” said Bob Gans, Scores’ managing partner. “It’s a natural.”
New Jersey and Atlantic City has seen revenues tumble over the six years from 2006 when revenues were over $5 billion to 2012 where they stand at $3 billion.
Gans is investing $25 million in the newest Scores, which will open on the 12th September with five private VIP rooms, 11 stripper poles and an ultra-VIP room for celebrities and high-rollers.
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