BETBY establishes partnership with Africa365

BETBY, the sportsbook supplier, has agreed a partnership with leading African operator Africa365.com, with the integration of content from its brand, infiGaming.

This partnership will greatly enhance BETBY’s offering, which has gone from strength-to-strength since the company was founded in 2018. The brand’s sportsbook now offers more than 700,000 competitions across both regular sports and esports.

BETBY has created a reputation throughout the industry, establishing itself as an innovative, forward-thinking sportsbook. Growing from challenger brand to a proven, customer-centric platform provider, it has enjoyed significant success across the globe.

infiGaming is a crypto gaming platform provider that is revolutionising the way players experience online gaming. Its cutting-edge technology and expertise in cryptocurrencies are empowering gaming operators to create immersive and secure gaming environments that captivate players worldwide.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Being able to partner with Africa365 will significantly improve our already outstanding offering. We are constantly striving to provide the widest range of content within our platforms and infiGaming’s portfolio and expertise will be invaluable as we take the next step to ensure players continue to engage with our products.”

Jordan Stone, CEO at Africa365, said: “BETBY has established itself as a leading brand across the globe, and we are thrilled to sign this agreement which will allow our content to reach wider audiences. We pride ourselves on our commitment to innovation and staying ahead of the curve, and we are sure that BETBY will provide a first-class solution for our content to thrive.”

Richard Hogg, CEO at infiGaming, said: “We are thrilled to integrate BETBY’s innovative portfolio of content, which is a testament to the growth that we have experienced. BETBY’s reputation speaks for itself throughout the industry, and we are sure players will respond positively to the engaging betting opportunities they will be able to access.”