Betfair Mobile, is rolling out more new innovations with the now launched casino games through its mobile channel for the first time ever, the initial offering encompasses four games – Roulette, Blackjack, Video Poker & Gold Rally – in fifteen languages on Betfair’s Touch platform.
The launch is one of a few recent innovations that have included the company’s Betfair Everywhere web comparison tool, its “Cash Out” tool on the iPhone & Touch platforms & its content-led iPad application.
Ben Carter , head of central online marketing at Betfair, said: “We are constantly improving our award winning mobile products & adding casino is the latest exciting development. Our customers can place bets on live sports in-play, cash out & now play a selection of our best casino games with more to come.”
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