Britt Boeskov Says Goodbye To Kindred After 17 Years UPDATE

As quickly as Britt Boeskov said goodbye to Kindred than news was announced that the industry veteran has joined Better Collective the sports betting media group as their new Senior Vice President of Strategy, below is the latest announcement:

Better Collective, has hired Britt Boeskov as Senior Vice President of Strategy. With this hire, Better Collective strengthens its ambition to further scale the business within the sports betting media industry.

Britt Boeskov brings with her many years of C-level experience from Kindred Group, a leading operator within the gambling industry. And especially her digital skills and expertise from the intersection between customer, product and technology will be relevant in her new position.

Jesper Søgaard, CEO and co-founder of Better Collective, says: “I am very pleased that Britt has decided to join Better Collective and look forward to welcoming her as a member of the management team. She knows the industry and she has vast experience at management level driving digital projects towards end-users. We are a growing company with very big ambitions and many ideas. Britt will become an important asset as we continue our future growth journey”. 

Britt Boeskov says: “I am excited to join Better Collective’s growing leadership team at this crucial stage of the company’s remarkable growth journey. Scaling globally while transforming the business to secure a long term sustainable performance are exactly the type of challenges I enjoy. I’ve followed the team from the sidelines for some years, and I’m deeply impressed with the culture and ambition of the organisation”.

Britt Boeskov joins Better Collective on March 1, 2022.

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Britt Boeskov the senior executive at Kindred has announced she is leaving the company after 17 years with the online gaming operator.

Boeskov has risen through the ranks from being a trainee in 2005 to hold the roles of Chief Operating Office, Chief Programme Officer and recently that of Chief Experience Officer.

In 2019 Boeskov was also awarded the Outstanding Contribution at the Women in Gaming and Diversity Awards.

In her post on LinkedIn Boeskov said:

On a cold January day in 2005 I joined Unibet Group as a management trainee. The Scandinavian challenger bookmaker was my employer of choice for two reasons: The most driven, invested people – and a rapidly changing, challenging path ahead.

I’ll be forever grateful for the tsunami of growth and learning that followed – and for the experience of belonging in a place where people believed in me and included me.

During the 17 years I have climbed and moved mountains together with a 15x’ed workforce of ever-awesome people. I can’t help but be immensely proud of the challenges we wrestled, the growth we created, and the culture we nurtured.

Now my journey at Kindred is complete, and it’s with a pinch of nostalgia that I say a fond farewell and THANK YOU to my dear colleagues, many of whom are now friends. You know what to do to make Kindred even stronger. I’ll watch and cheer for you as a proud alumni.

And soon it’s time for me to open the door to the place where I hope to do it all again…