bwin.party to expand regulated market offering with Quickfire games

Prima Networks, powered by Microgaming, will supply online gaming content to bwin.party in Spain, Belgium and Bulgaria.

Part of GVC Holdings PLC, bwin.party is one of the world’s leading online gaming operators, offering sports betting, casino, poker and bingo through some of the biggest online brands, including bwin.com, partycasino.com and partypoker.com. 

Those brands have enjoyed access to more than 600 market-leading games since integrating with Microgaming’s Quickfire platform earlier this year. Their recent expansion in regulated markets comes as a step change for bwin.party, who will enhance the breadth and diversity of their casino offering in Spain, Belgium and Bulgaria with selected Quickfire content.

Liron Snir, GVC’s Chief Product Officer, comments: “This is an important supply deal for us that will significantly enrich the quality of our games portfolio in the Spanish, Bulgarian and Belgium markets. Signing a marquee name like Microgaming is a major boost to our positioning in these key strategic territories and is transformative to our casino portfolio.”

Loraine Schoevers, Director of Prima Networks, adds: “We are delighted to have agreed a deal to supply bwin.party brands in Spain, Belgium and Bulgaria with gaming content through Microgaming’s Quickfire platform. Building on our extensive work with other operators in these jurisdictions, this is an exciting development for all concerned, not least the players, who will soon be able to enjoy a more diverse selection of quality online slot games.”