Celebrating Pocket Sun the Millennial Venture Capitalist Investing in Female Founders
It’s international women’s day and the perfect time to highlight an extraordinary woman who’s paving the way for others. Pocket Sun, the creator of SoGal Ventures, is an inspiring example of how female founders take charge and make a real difference in the wellness and tech world.
International Women’s Day (IWD) is celebrated annually today, March 8th to recognise and celebrate the achievements of women worldwide. In 2015 Sun set up SoGal because she saw a gaping hole in the venture capital world. Sun wanted to create an environment where female founders could succeed and thrive, so SoGal focuses on investing in women or diverse founders.
From $15 million fund to $7.8 billion in 8 years
Sun has gone from strength to strength, expanding her first $15 million fund to $7.8 billion in market value and having five unicorns. Despite her challenges, such as not being taken seriously or needing to overexplain themselves in the boardroom, Sun sees it as a “unique gift” that helps her stand out from other investors.
On International Women’s Day, we must remember that women-founded startups are receiving just 2.5% of all venture capital investments, which puts them at an advantage as they know how to be capital-efficient. This is a typical spin that women put on a negative situation and turn the lack of funding into a positive one.
SoGal exists to defy all odds and end this disparity in the tech industry by investing in female-led startups. They believe women can create companies with high growth potential and deliver superior returns.
Changing the status quo one business at a time
SoGal is committed to changing the status quo and will continue to invest in talented female founders worldwide. Projects include Little Spoon, ice cream makers, everlyhealth, a wellness site and GENBEN – A women’s health food business that creates sustainable and healthful beverages and supplements.
These companies are just a few listed that women for women own. Pocket Sun is a true inspiration, and her measure of success is no longer tied to money but to feeling good about what she does daily and the relationships around her. International Women’s Day is about recognising the achievements of inspiring women, and Pocket Sun definitely fits that bill. Let’s celebrate International Women’s Day by getting inspired and motivated by incredible women who are making a difference.
