A defining element of Choice Gaming’s strategy is the integration of public figures and cultural collaborators directly into product architecture.
Within the crash segment, Evra Crash was developed in collaboration with football icon Patrice Evra. The game incorporates his likeness, persona, and competitive identity into the structure and presentation of the title.
In the instant category, Mono Choice was created in partnership with contemporary artist Alec Monopoly. The release embeds elements of his established artistic language and visual signature into the game’s creative execution, extending beyond surface-level branding.
The collaboration ecosystem also extends into live casinos. Alongside its broader live portfolio, the company introduced Evra Sic Bo, integrating Patrice Evra’s identity into a live table format as part of its cross-vertical strategy.
Kiss AI Live Casino replaces traditional fixed studio dependency with digitally generated environments and AI-governed dealers. Operators can configure dealer appearance, ethnicity, clothing, language, atmosphere, and studio environment without altering the core table structure.
The live portfolio includes multiple Sic Bo tables featuring dealers with varied visual identities and presentation styles, offering differentiated table experiences within a scalable framework.
Choice Gaming’s slot catalogue consists of in-house developed titles designed for multi-market distribution. Each release follows a defined concept and visual framework, avoiding replicated layouts or re-skinned formats.
The roadmap includes continued expansion of slot themes and design directions throughout the year.
Beyond collaboration-led releases, the crash and instant categories continue to expand with titles built around streamlined mechanics, defined visual identity, and structured gameplay positioning within their respective formats.
Wrapping it up, the company continues to scale across these segments while retaining internal control over production, creative direction, and collaborative integration.
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