Core business will go on

APPLE are planning to change the way we watch TV with a suspected slickly-designed user-friendly device. So Steve Jobs has stepped down; no need to panic as Apple will always strive to stay ahead of this game. The smartphone and tablet market have already been swept across the world; Apple are now planning to dominate our living rooms.

According to multiple reports Apple intends on revolutionizing the TV market in 2012.

“Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter,” said an August 26 article in the The Wall Street Journal.

“Apple is almost certainly working on a digital television based on its iOS operating system, according to multiple sources in Silicon Valley,” reported technology blog VentureBeat after speaking with sources that include Piper Jaffray analyst Gene Munster and Venture capitalist Stewart Alsop of Alsop Louie ventures.

Stewart Alsop told VentureBeat that “Apple will do to television manufacturers what it did to phone makers with the iPhone.”

VentureBeat suggested that Apple’s vision could “tie seamlessly into other Apple devices, like the iPhone, iPad and MacBook Air, giving the company an enviable full-circle consumer product line,” and added that the Apple TV might function similarly to the smart devices seen in a promotional video published by Gorilla Glass maker Corning.

Apple has long been rumored to be working on a smart TV. In June 2011 a former Apple executive who spoke to technology blog DailyTech on the condition of anonymity revealed that Apple had teamed up with a “major OEM to sell iOS-powered, Apple branded displays.”