RocketPlay has explored that challenge through a Valentine’s quiz, a summer campaign about enjoyment and a book built from community contributions. Each project invited players to share something about themselves, giving the team a closer look at the audience behind its performance reports.
As operators plan for 2027, these campaigns offer practical examples of how storytelling, product experiences and player feedback can work together.
RocketPlay’s approach extends beyond seasonal marketing. In 2025, the team tested a more approachable way to introduce Responsible Gaming tools, using community-friendly communication to explain protective features. According to internal reporting, the initiative reached 20,000+ users, and 300+ players activated protective features.
Recurring product formats give players other ways to interact with the brand. For example, RocketMart, RocketPlay’s reward shop, lets players exchange astrocoins for rewards, while RocketChance includes quests, polls and challenges.
These experiences depend on a straightforward exchange: players need to understand what they can do, what they receive and which conditions apply. Seasonal campaigns give that interaction a story—and, in some cases, a chance for the community to help write it.
For Valentine’s 2026, RocketPlay borrowed a familiar idea from dating apps.
Rocket Match was a short quiz that paired players with a personality vibe rather than a “perfect partner”. It offered a quick, shareable result while helping the team explore which Valentine’s tone resonated with participants.
More than 7,000 players completed the quiz, and around 58% matched with Sunny, an archetype associated with warmth, humour and easy fun. The result gave the creative team a reason to explore a warmer, more light-hearted tone in future campaigns.
The format required limited development work and gave participants an immediate payoff: a small moment of self-discovery. For the brand, it was an accessible way to test a seasonal idea before committing to a broader creative direction.
In summer 2026, Cosmic Department of Joy asked a broader question: what makes playing enjoyable?
RocketPlay created a fictional department within its brand Universe and invited players to become Joy Ambassadors. Participants completed a short briefing and received a campaign reward. A public-facing Cosmic Joy Index tracked collective participation, while related social posts invited people to describe the moments they associated with enjoyment.
The campaign collected 15,000+ player responses. RocketPlay’s internal analysis grouped them into four main themes:
The remaining 4.6% covered other associations, including social moments, habits and responsibility.
Rewards were the most common theme, but players also described favourite games, engaging features and the anticipation surrounding a round. These responses offer several directions for future communication. Interest in games and features can inform discovery-led content, while comments about rewards can help the team explore which aspects of an offer people find meaningful.
“The idea was to add another question to the way we think about player experience,” says Alex Martin, PR Manager at RocketPlay. “What stood out was that joy was not only about winning. Players talked about anticipation, relaxation, entertainment and the feeling of the game. That gives us a more human layer of insight for future communication.”
Community participation also sits at the centre of RocketWisdom: The Book, which won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026.
The campaign invited players to share their perspectives, strategies and routines, then turned those contributions into a branded publication. Their experiences shaped the book, giving participants a visible role in what RocketPlay created.
While Rocket Match offered a quick personal result and Cosmic Department of Joy explored how players described enjoyment, RocketWisdom gave their contributions a lasting format. The award recognised the campaign’s community-led creative approach.
What operators can take into 2027
RocketPlay’s experience points to three considerations for engagement planning:
Give participation a clear outcome. A personal quiz result, a contribution to a collective campaign or a place in a publication helps players understand why their input matters.
Start with something the team wants to learn. A focused question makes it easier to choose the format and decide which responses will be useful.
Connect the findings to a decision. Feedback can inform a creative test, a content brief or a product hypothesis with a measurable outcome.
These findings reflect campaign participants and provide directions for further testing, rather than evidence of improved retention.
For 2027, the opportunity is to connect these steps. Campaign participation can reveal preferences and expectations; subsequent behaviour can help establish whether acting on those insights improves the experience.
RocketPlay’s cases provide a practical starting point: build an engaging invitation, listen to what participants contribute, and use the findings to shape the next experiment. That gives each campaign value beyond its launch period—and gives the next one a stronger foundation.
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