The content runs continuously, generating automated football matches shaped around the teams, leagues, and playing patterns most relevant to LatAm audiences, with rosters kept up to date to stay closer to real-world lineups.
Football coverage focuses on Brazil’s top-tier league, along with the region’s premier club tournament for South American football. The company will also work to expand the offering with additional sports tailored to individual clients’ requests. This expansion follows the earlier rollout of DATA.BET’s bot-vs-bot virtual football content, which has already shown a 12% profit since its launch. Both core leagues come with full market coverage, and a wider betting lineup offered across the other included competitions, all settled 100% automatically, with 60-90 matches per day in each tournament. The offering also supports In-Stream Betting, an overlay that lets players view odds and place bets directly within the stream, with near-zero latency between broadcast and market updates. The same approach can also be adapted for other regions beyond LatAm on an as-needed basis.
“A personalized approach is at the core of how we build our products. This offering came out of close discussions with one of our clients in Latin America, and it’s already available and is in 4th place of most placed bets in e-Football. We cover specific leagues to make the content as authentic as possible. If we compare offerings that already exist on the market, they have a very limited set of teams. This is one of the reasons why we aim to expand it and offer additional sports exclusively,” said Petar Ivanov, Head of Product at DATA.BET.
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