Denmark Sees Higher Revenue from Online Gambling while Land-Based Casinos Suffer

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The gambling market in Denmark came close to hitting an all-time revenue high in the third quarter of 2018, thanks to the exceptional performance of its online gambling market. Land-based gaming, on the other hand, suffered a slump, recording a new low in years.

The regulatory body for the gambling market in Denmark, Spillemyndigheden released a report on Wednesday, which showed that the overall revenue incurred during the three months ending on September 30 stood at DKK1.624b, which is equal to US$247 million. Considering the previous revenues for the same period last year, which was DKK1.48b, this quarter’s revenue is a huge improvement. However, it is slightly lower than the revenue reported in the second quarter of 2018, which stood at DK1.63b.

Online gambling wins big, land-based gaming revenue drops

The huge revenue was largely made up by the revenue incurred by online gambling casinos, which was as high as DK544.7m. This was a staggering 20 percent increase compared to the same quarter’s revenue last year. Moreover, this was the highest recorded revenue ever since Denmark’s gambling market was liberalized back in 2012.

Out of the total online revenue, 63.1 percent was claimed by slots, while roulette came in second with a 14 percent share. Blackjack followed with a claim of 11.7 percent share. The online gambling market also includes what are commonly known as multi-player commission games, constituting games such as poker and bingo. This segment contributed as much as DKK35.9m to the third quarter’s total profit.

It was found that Danish punters mostly gamble online using traditional websites as opposed to mobile applications. However, mobile gambling’s share is also steadily increasing. In fact, the numbers for mobile’s share of online gambling revenue increased by 2.5 points from October 2017 to September 2018.

While online gambling won big in Denmark for Q3 of 2018, the same couldn’t be said for land-based gambling. In fact, the latter suffered a 6.5 percent decrease in revenue compared to last year’s figures for the same time period, pushing the numbers down to just DKK344.6m, which is a new record low. The seven land-based casinos here suffered the most, with their revenues falling by a whopping 14 percent year-on-year.

When it comes to wagering, the combined revenue of both online and land-based operators stood at DKK555.3m, just a 0.8 percent gain from the second quarter but an increase nevertheless. However, compared to last year’s figures, this was a 13.5 percent increase. It should be noted that horse race betting and the second half of FIFA World Cup were included.


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