ESPN To Use William Hill As Official Odds Supplier

William Hill announced Monday that it has extended its media and digital presence as a result of a co-exclusive agreement signed by their US partner, Caesars Entertainment, with ESPN, the world’s leading sports entertainment enterprise featuring a broad and deep portfolio of sports assets.

William Hill Sports Book’s odds and markets will connect directly to William Hill’s sports betting apps in legalised states. The deal comes shortly after William Hill became the exclusive sports betting operator for Caesars Entertainment, following the merger with Eldorado Resorts. Link integrations to William Hill’s sports betting apps, geo-targeted to legalised sports betting states, will appear on ESPN.com web and mobile web and the ESPN Fantasy app. Caesars Sportsbook by William Hill will also become a sponsor of ESPN’s Fantasy products, deepening an existing relationship as ESPN’s exclusive odds provider.

Since becoming Caesars Entertainment’s exclusive sports betting partner over a month ago, William Hill has opened 12 branded sports books at Caesars’ properties in Nevada, Iowa, and most recently, New Jersey. Pending regulatory approval, the remaining sports books across the Caesars portfolio will be rebranded in the coming weeks. The mobile sports betting app, Caesars Sports Book by William Hill, will soon be available in Indiana, Pennsylvania, New Jersey and Nevada pending regulatory approvals. Once integration of the Caesars sportsbooks is completed, William Hill will operate in more than 170 retail locations across 13 states.

“ESPN is one of the pre-eminent brands in sports. Tens of millions of fans will now have a direct link to our sports betting apps and odds,” said Ulrik Bengtsson, Group Chief Executive Officer of William Hill. “Giving ESPN users this access will accelerate our leadership as we continue to expand in the US.”