Future Anthem appoints Betway’s ex-Head of Marketing for Canada

 Future Anthem has appointed Jessica Wu as Head of Marketing as the company continues to build on its record growth and deliver ambitious expansion plans.

Wu, whose experience include regulated markets, GTM strategy, sports, and acquisition marketing, will be responsible for spearheading Future Anthem’s marketing efforts, as the company looks to cement itself as a leader in the North American sports betting and iGaming landscape.

She joins Future Anthem after spending two years at Betway as the Head of Marketing, Canada. In her role, Jessica was responsible for leading all marketing strategy in the region as the leading sportsbook and casino made its debut in the newly regulated Ontario market.

“I am passionate about crafting stories that resonate and building brands that people love,” said Wu.

“It’s an optimal time to build out the marketing strategy and I’m very excited to join the team – we plan to focus more on our AI products and the amazing results they are achieving for our customers and their players.  The company is making great waves within the industry – I couldn’t be happier to be part of this journey as we continue to grow from strength to strength.”

Future Anthem CEO Leigh Nissim, said: “We are home to the brightest minds in the business, and I am thrilled to be welcoming Jessica to the Future Anthem team.

“She brings valuable industry and market experience, having enjoyed demonstrable success at Betway in North America, and she comes equipped with fresh and exciting ideas that can help propel us to new heights as we continue our global expansion.”

Future Anthem has grown its workforce by an impressive 54% in the last 12 months, including the appointment of Matt Nichols as General Manager of the Americas, Laura Bird as Chief Financial Officer and Ian Tibot as Chief Product Officer.