Future Anthem Expands Sustainable Play Deployment with Betsson Group

Future Anthem is expanding the deployment of its Sustainable Play solution with Betsson Group across multiple key European jurisdictions.

The expansion sees Betsson further integrate Future Anthem’s Sustainable Play technology across additional regulated markets, leveraging real-time behavioural monitoring to identify sessions that may signal elevated risk. Through AI-driven insights delivered directly into Betsson’s responsible gaming workflows, the solution enables timely, proactive and personalised interventions that support safer play at scale.

Designed to integrate seamlessly with existing operator frameworks, Sustainable Play enhances player protection without disrupting the core entertainment experience. The expansion with Betsson reflects growing industry demand for data-led responsible gaming solutions that can operate effectively across diverse regulatory environments.

Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, said: “Bringing Sustainable Play to the forefront of more player experiences is a key priority for us. Expanding our use of this technology ensures we’re consistently proactive in how we support our players, with the speed and insight needed to make a real impact.”

Ian Tibot, Chief Commercial Officer at Future Anthem, said:“Expanding Sustainable Play with a long-standing partner like Betsson demonstrates how AI-powered behavioural intelligence can be applied at scale to strengthen responsible gaming practices. It shows how operators can enhance player protection while continuing to deliver engaging, high-quality experiences.”