Gambling Operators Start Changes To VIP Schemes
GVC Holdings are the first major gambling operator to start to reorganise their VIP programmes following their agreement on recommendations by the Betting & Gaming Council (BGC). All the major operators have also agreed to the changes that will mean than any customers who are under 25 years old will not be classed as VIP players and removed from all benefits given to players above that age.
It is hoped that the move by operators and the BGC will help improve gambling issues in younger players.
The UK government are already planning to announce new sweeping measures on the gambling industry and GVC and other operators are trying to Pre-empt those changes.
In statement on the changes GVC are making it said in a statement: “GVC confirms that in line with its adoption of the Betting & Gaming Council’s new code of conduct for the management of high value customers (HVCs), it is restructuring its customer care teams. GVC was the lead operator in the industry working group on what were formally referred to as VIP schemes.”
“This work paved the way for the creation of the new code, which introduces significant enhancements to responsible gambling safeguarding measures for HVC schemes and reduces the number of customers eligible to participate, including a complete restriction for those aged under 25.
“As a result of the restructure, a number of roles have been identified at risk, though it is hoped and expected that by offering alternate positions within the Group, compulsory redundancies will be kept to a minimum.”
Workers involved in the VIP sector fear that job losses may follow the news as companies restructure their programmes also.
