Hard Rock Acquires Ritz Club License In London
Inside the former Ritz Club
The casino license of the Former Ritz Club Casino that stood within the Ritz Hotel for decades has been acquired by Hard Rock International.
With the acquisition of the license it is expected now that the US based firm will look for alternate sites to develop a new casino within the city of London.
It has been rumoured before that Hard Rock wanted to develop a casino in the capital but over recent years has not taken that step further until the announcement by the firm today.
Jim Allen, chairman of Hard Rock International said on the announcement: “We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock.”
Hard Rock International is a major player now in hospitality, leisure and gaming with venues in 69 countries with 240 locations within them, spanning hotels, cafes, shops and casinos.
Most recently the company entered into the online sportsbook business with a joint venture of online industry veterans such as former Stars Group CEO Rafi Ashkenazi.
