Hub88 wins Customer Services Company of the Year

Hub88 has been named Customer Services Company of the Year at the International Gaming Awards 2026, recognising the aggregator’s commitment to delivering outstanding support and service to its partners.

The award celebrates excellence in customer service, highlighting companies that recognise the importance of responsive, efficiency and high-quality support as a differentiator. Hub88 was selected from a strong field of leading suppliers and operators for its partner-first approach and continued investment in customer-centric innovation.

At the end of 2025, the aggregator announced a strategic shift towards regulated markets after being awarded a UAE licence, reinforcing its commitment to responsible gaming. During the same period, the B2B brand also launched its new embedded AI assistant, HubAI, as part of wider upgrades to its Operator and Supplier Zones.

Hub88’s Supplier Zone and Operator Zone are designed to streamline day-to-day operations, offering partners a centralised area for integrations, onboarding, reporting and troubleshooting. These zones are supported by the new HubAI tool, an instant multilingual assistant that provides guidance and fast access to relevant information, freeing up human support for more complex customer needs.

The Customer Services Company of the Year award follows a landmark year for Hub88, which also saw the appointment of a new CEO, Lara Falzon, and the platform surpassing 550 partners.

Ollie Castleman, Managing Director of Hub88, said: “Being recognised as Customer Services Company of the Year is incredibly rewarding, as trust and effectiveness sit at the heart of everything we do. Every new piece of technology developed for partners is designed to make their lives easier.

“We believe outstanding customer service is about combining great people with smart tech, and this award really highlights the dedication of our team to supporting partners in the most effective way.”