iSoftBet Reinforces Its Presence in Bulgaria with New Deal

iSoftBet, the online games supplier and content aggregator, has established a content partnership with Bulgarian operator group, Alphabet Gaming, in a move that bolsters its foothold in the region.

The agreement will see a comprehensive range of iSoftBet’s most popular game releases delivered to the group’s online casino brand, Alphawin.

The latest deal marks an extension of iSoftBet’s presence in the Bulgarian market, adding to a string of recent partnerships that have strengthened the supplier’s presence across Europe’s regulated markets.

Established in 2007 with a strong presence in the land-based sector, Alphabet Gaming has recently expanded its operations to cater to the online environment, having also obtained a licence to operate in Bulgaria’s regulated market.

Federica Faggiano, Chief Commercial Officer at iSoftBet, said: “We are thrilled to announce the establishment of our partnership with Alphabet Gaming and its subsidiary brands.

“Our content will now feature on the site of the group’s online casino brand, Alphawin, alongside other popular innovations from the wider industry. This deal underlines the appeal of our content in Bulgaria, and our long-term commitment to the region.”

Lyubomir Zaharinov, Chief Executive Officer at Alphabet Gaming, said: “Signing a deal with a provider of iSoftBet’s status is a huge win for us, and our online casino brand Alphawin will reap the benefits of receiving a selection of its most popular products.”