Lightning Box Games goes live with William Hill

Lightning Box Games has made its UK retail debut after one of its games went live in an exclusive deal with William Hill.

A tailored version of the supplier’s popular online game Silver Lion is now available to play across Hills’ 2,300 plus network of Licenced Betting Offices (LBOs).

Silver Lion Deluxe is a 4×5 reel, 10-line slot which takes players on safari across the sweeping plains of the African Savannah in search of the mythical Silver Lion.

Along the way, they encounter zebras, hippos, meerkats, and spear-rattling tribesmen, with an appearance of the Silver Lion in the undergrowth leading to engagement in bonus rounds and huge wins.

The Deluxe edition now includes a new Bonus Respin feature designed to cater for the difference in player taste in land-based environments.

The game is now available on an exclusive basis to players in William Hill’s shops.

Peter Causley, Lightning Box Games’ managing director and co-founder, said: “We have been talking with Andrew for a few years about doing something omni-channel with Hills, and we’re delighted to have finally partnered with one of the industry’s leading bookmakers, to make our UK retail debut.

“Silver Lion Deluxe has been tailored with the help of our friends at BetDigital to suit the needs of players within the operator’s LBOs and we’re sure they will enjoy playing the game as much as we did making it.”

Andrew Sackey, Director of Product and Content at William Hill, said: “Omni-channel content that performs strongly in both Retail and Online is a key focus, and Lightning Box Games have been performing in both areas in multiple countries with their Freespins based content, so we are really happy to get their games exclusive in the UK.”

Most recently, the Sydney-based supplier sealed a deal with LeoVegas for Silver Lion to launch exclusively on the operator’s online website and is soon to be available at William Hill’s online casino.