“Never Fold.”

 IN light of Black Friday, the Poker Players Alliance (PPA) has launched a new campaign called “Never Fold.” The PPA explains:

“The Players Will Never Fold brings the community together with united voices to correct the injustices of the past year. The actions outlined below will take only a few minutes of your time. By taking part, you are joining countless other poker players and enthusiasts across the country in showing your support of the PPA’s ongoing efforts to protect players and establish favorable laws.”

The campaign strives towards raising awareness about the impact Black Friday has had on the poker community. The rallying cry attached to the campaign is: “never fold in the fight for America’s greatest card game.”

The Poker Players Alliance (PPA) is a nonprofit Interest group which was founded in 2005. The organisation also has former New York Senator Alfonse D’Amato as its chairman, who summed up the PPA’s mission as to establish “a legitimate house, a fair game, and a fair operator, and not take away from 20-plus-million citizens who play poker the opportunity to play poker on the Internet.”

 For those players wishing to add their support to the campaign, the PPA’s website can be found here at http://theppa.org/