OpenBet Smashes Betting Volumes And Stakes At World Cup 2022
OpenBet’s customers processed more than 200 million bets across all channels at this year’s World Cup, with more than $2 billion wagered during the month-long tournament. The betting activity demonstrated a 13% increase in bets compared to the 2018 World Cup, solidifying OpenBet’s position as a world leader in delivering the very best in sports betting entertainment during the globe’s biggest sporting events.
The 2022 World Cup has been marked by a high level of engagement, with practically every region of the world represented for the majority of the tournament. This was reflected in record viewing figures, with FIFA estimating that more than 1.5 billion people, 20% of the world’s population, watched the final. Furthermore, the thrilling nature of the game led to a boost of in-play activity – around a third of bets and nearly half of stakes were in-play for the final, representing a significant increase on the figures typically seen.
Key highlights across OpenBet’s customers include:
- Record-breaking performances for European and Canadian customers, reporting an increase in engagement levels of 22% and 21% respectively.
- 12+ million bets were placed on USA’s World Cup fixtures, with England v USA being the highlight, seeing 5.6 million bets. Altogether, the USA’s matches garnered $100 million in stakes, demonstrating the growing appeal of betting on soccer from US players.
- The World Cup has been over 200% the size of March Madness across North American operators, further highlighting the increased appetite for the sport with North American customers.
- Strong demand for BetBuilder, with OpenBet’s leading product processing more than 5 times the number of bets processed during Euro 2020. Over 50% of BetBuilder stakes were from US bettors.
