Playtech signs multi-year branded games deal with Warner Bros. Consumer Products to license DC Comics content
Playtech has signed a multi-year licensing deal with Warner Bros. Consumer Products, on behalf of DC Entertainment, to develop four iconic DC Comics branded film and television properties into leading omni-channel casino games. These action-packed real-money casino games are set to begin rolling out this year.
The four titles include the DC Comics 1960’s Batman Classic TV Series, as well as Warner Bros. Pictures’ feature films, Man of Steel (2013), Green Lantern (2011), and Superman I (1978) and Superman II (1980).
All of Playtech’s global content studios have been engaged to work on, design, develop and deploy games based on these coveted properties from DC Entertainment and Warner Bros. Consumer Products.
Playtech offers the industry’s most extensive portfolio of best-performing omni-channel casino content, delivering more than 600 of the most innovative and exhilarating titles across all channels, platforms and devices.
As part of the Playtech ONE omni-channel offering, the casino product allows players to access content anywhere, at any time and on any device through a single wallet and single account.
Driven by the powerful IMS player management platform and data-driven business intelligence technology, Playtech casino delivers industry-leading in-house and premium branded games.
Mor Weizer, CEO, Playtech, said: “Playtech’s best performing in-house and premium branded casino slot content will be further strengthened through our partnership with Warner Bros. Consumer Products and the launch of the DC Comics branded games. Our licensees will benefit from the best omni-channel gaming content the market has to offer.
“We look forward to a long and prosperous relationship with Warner Bros. Consumer Products and are all very excited to see the outcome of the DC Comics-themed games when they are delivered later this year,” added Weizer.
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