Sazka Group Now Called “Allwyn” For UK Operations

The Sazka Group, the European lottery giant has announced that it is changing its UK branding to reflect the local market and will bring all its UK assets under the new brand named “Allwyn.”

The main group website has already been updated to show Allwyn as the UK face for customers and will represent Sazka Group’s efforts at bidding for the UK National Lottery.

In a statement from Sazka on the name change for the UK it said it operates a: “tailored brand relevant for the local market, and its lottery operating companies are staffed by experienced local team members who understand the latest market trend and drivers”.