Sky To Cut Gambling Adverts
Sky UK the satellite television and sports company have announced that from August 2019 they will only allow one gambling advert per commercial break. The move by the giant satellite broadcaster that was recently acquired by Comcast for £30 billion in a bidding war with rival Fox says that currently there is a saturation of betting adverts and new technology will also allow those viewers who prefer not to see any gambling adverts to block them entirely.
Stephen van Rooyen, Chief Executive of Sky UK & Ireland said on the move, “Our customers are worried about gambling ads on TV, and we understand their concerns. That’s why we’ve committed to limiting the number of gambling ads on Sky and better protecting those vulnerable to problem gambling.”
The move by Sky will come at a huge cost for the company as it derives some 50% of all gambling adverts across its channels in the UK at an estimated revenue of £100 million per year.