UK Gambling Commission Commits to Protect Children from Online Gambling
The UK Gambling Commission (UKGC), which serves as the United Kingdom’s gambling regulator, has taken up the responsibility, again, to ensure the protection of children and young people from getting involved or attracted to online gambling.
The UKGC has requested its advisers to look into the issue of gambling among children and youth. Additionally, the commission is also studying the work done by the Responsible Gambling Strategy Board (RGSB) in order to develop the right protections for protecting children and other vulnerable individuals from the negative effects of online gambling.
The RGSB has stated that it would join hands with the commission to establish the necessary measures needed to prevent children and young people from the harm that online gambling can cause. In order to do so, the RGSB and the UKGC have focused their attention towards four primary areas of action– educational gambling prevention programs, evidence collection and digital/online risks, consumer engagement, and measures to prevent the access of online gambling games by children.
According to a report from the UKGC, around 25,000 children from the age of 11 to 16 suffer from gambling addiction. Another 36,000 were found to be at risk.
Tim Miller, the CEO of the UKGC, made a statement regarding the commission’s new proposal. He mentioned that the UKGC had a strong commitment towards the protection of children and youth from gambling and that it was the core reason driving the commission’s work in general.
He added that RGSB’s report allowed the commission to bring back greater focus on the areas that it was already working on and what more could be done in those very areas. The UKGC chief mentioned that the commission would be involved in targeted compliance and enforcement activities to eliminate problems in the age verification processes.
GambleWare to create safer gambling advertising campaign
Aside from the UKGC’s commitment to the issue, UK’s leading gambling charity, GambleWare, is working with creative agency M&C Saatchi to develop a safe campaign for gambling advertising. According to GambleWare, advertising plays a key role in bringing awareness, and the new campaign will be designed to comply with that goal.
Tim Miller has requested all those associated with the gambling industry to also play an active role in ensuring that children are protected, including regulators, teachers, parents, and operators.