Vegas Baby is the first site to launch with Nektan’s front end entirely functional in German, as Nektan boosts its country-specific offering, allowing operators to run their sites in the local language. This includes full customer relationship management (CRM) via Newlette, Nektan’s new partner CRM agency.
The development comes in response to client demand and continues Nektan’s move towards creating a global platform that is designed to take its white label casino partners into, and drive revenues from, new markets.
Nektan expects to have 10 German language localised sites live before the end of 2017. The company currently offers a wide range of sites in English and Swedish and plans to launch into additional countries with fully localised sites in early 2018.
Claire Osborne, Commercial Director at Nektan said: “It is important that our casinos are able to truly engage players and enable their employees to work in the local language. We are committed to providing this service in a growing range of markets.
“Following the launch of Vegas Baby in German, we look forward to shortly announcing further details on more country localisations, as we expand this strategy to incorporate other key and emerging markets.”
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