William Hill Broadens Nevada Sportsbook Network Through Terrible’s Partnership

William Hill, the sportsbook subsidiary of Caesars Entertainment, is positioned to expand its retail sports betting footprint across Nevada after state regulators advanced licensing for three additional Terrible’s casino locations. The Nevada Gaming Control Board unanimously approved the licenses during its November proceedings, with the matter now set to proceed to the Nevada Gaming Commission, which is expected to consider the approvals at its November 19 meeting.

Details of the Expansion

The proposed agreement would add William Hill race and sports book operations at three Terrible’s properties across the state:

• Terrible’s Casino in Indian Springs, located along US Highway 95 north of Las Vegas
• Terrible’s Casino in Carlin, in northeastern Nevada
• Terrible’s Searchlight Casino in Searchlight, south of the Las Vegas Valley

If approved, the additions would push William Hill’s Nevada sportsbook count above 110 locations, reinforcing its position as the state’s largest retail sportsbook operator. The company already operates books at a broad range of Nevada properties, from small rural casinos to major Las Vegas Strip resorts.

The Nevada Gaming Control Board’s unanimous recommendation signals regulatory comfort with the arrangement, which follows a well-established model in the Nevada market: casino operators partner with licensed book operators rather than running race and sports pools in-house. The Gaming Commission’s final approval is the remaining step before the books can open under the William Hill brand.

The licensing agenda also included other sportsbook applicants, reflecting continued, measured growth in Nevada’s retail sports betting sector even as national attention remains focused on online expansion in other states.

The partnership builds on a long history between the two companies. William Hill and Affinity Gaming, the parent company associated with the Terrible’s brand, previously entered into a long-term sports betting agreement that included capital investments in race and sports books across Affinity’s Nevada properties. The latest proposal extends and deepens that relationship across a wider portfolio of locations.

The Caesars connection is also relevant. Caesars Entertainment acquired William Hill in 2021 for approximately £2.9 billion, and the William Hill brand has since operated as the company’s retail sportsbook vehicle in Nevada, where Caesars Sportsbook branding is used elsewhere.