William Hill revenues soar but results missed

Football results cost WH their missed forecast

William Hill the largest UK bookmaker saw revenues soar but results go against them in their Q3 results for the year.

The companies online sportsbook saw an increase of 42% in revenues, with its mobile offering seeing an increase of 115%. In total from mobile betting the company saw a rise of 126%, the retail units for William Hill received an increase of 27% over the 13 week period to October.

But with customers finding the right results in football in particular the company missed its projected forecast by £20 million for the quarter and with a quiet July for retail shops with what the company put down to the hot weather.

CEO of William Hill Ralph Topping said: “During this quarter, results were not as favourable as in the comparable period, with outcomes – particularly in football – going the punters’ way. Consequently, gross win margins are below the prior year in both major channels, and below normalised expectations in Sportsbook. It is of course important in our business to look through the impact of short-term results on trading.”