A SURVEY conducted by The Pew Internet & American Life Project has revealed that 69% of women prefer to use social networking sites, as opposed to 60% of men in America.
The females were aged from 18-29. 89% of those young women said they are on social networking sites, and 69% of them said they log onto Facebook or whatever their site of choice is on a daily basis, more than once a day in some cases.
When measuring who uses social networking sites more, there isn’t normally that much of a large gender gap. However, Pew found that female users are more likely to be active on social networks. Pew noted that it has found women to be the more prolific social networkers since 2009. This is in direct contrast to most other online of technology-driven trends, which have almost without exception always been more popular with the male demographic.
The subject was little more than a novelty three years ago, when Pew had reported about 29% of the population was using Facebook, Myspace, or the like.
Back in 2005, only 5% of people responding to Pew’s survey said they used social media. The vast majority had probably never even heard that term. This year, that number has soared to 65%. It’s the first time in Pew’s annual reports that more than half of the country is connected to social networking sites. And it didn’t just barely break 50%; it jumped all the way to nearly two-thirds.
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