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Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe \u2018The Hunch,\u2019 their first since the account was won in August 2018.<\/p>\nBetway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe \u2018The Hunch,\u2019 their first since the account was won in August 2018.<\/p>\n
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The new campaign brings the notion of \u2018having a hunch\u2019 to life. A hunch is a universal feeling we all know. It\u2019s the feeling that makes being a sports fan exciting, and it\u2019s what makes you stick to your guns when debating a sporting outcome with friends.<\/p>\n
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The new Betway adverts personify \u2018The Hunch\u2019 into an all new brand character, and give sports fans an extra reason to trust their convictions, and bet with confidence. He is a charming, larger than life figure who charismatically occupies a part of every betting punter\u2019s brain.<\/p>\n
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The adverts begin with groups of friends talking amongst each other, debating which way to bet on the Betway app, whether on top scorers in a game, or a match\u2019s outcome. At the moment of decision, the scene switches into the hero\u2019s brain, and into the office of The Hunch where their deliberations are dramatised.<\/p>\n
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His office is decked in sporting memorabilia and is populated by teams of brain cells, all helping The Hunch to weigh up which information to trust, and eventually formulate the opinion we follow. When The Hunch reaches his conclusion, we rejoin the scene of camaraderie in real life, and hear the lead character make an assured decision, off the back of their hunch.<\/p>\n
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The new campaign will roll out across TV with three 30\u201d ads, and will be supported across social, display, radio and print.<\/p>\n
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Paul Adkins, Marketing and Operations Director at Betway <\/b> said: \u201cSince we partnered with Saatchi & Saatchi earlier this year, our brief to them was to break away from industry norms, and to build us a creative platform which will enable Betway to fulfil its ambitious global growth program. As part of this journey we found that sports is a social currency, a driver of conversation and debate, and behind it all we discovered the universal human truth behind our gut instinct \u2013 \u2018The Hunch\u2019. We\u2019re very excited to be launching our \u2018Hunch\u2019 campaign which we believe will help Betway cut-through a very cluttered advertising landscape.\u201d<\/p>\n
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Franki Goodwin, Creative Director at Saatchi & Saatchi London,<\/b> said: \u201cIt\u2019s always a really exciting opportunity, making the first piece of work for a new client, especially inventing a brand new bespoke character. We\u2019ve loved creating The Hunch and getting to know every detail about him. We all can\u2019t wait to take the character further and see how we can develop him as the face of Betway.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe \u2018The Hunch,\u2019 their first since the account was won in August 2018. The new campaign brings the notion of \u2018having a hunch\u2019 to life. A hunch is a universal feeling we all know. It\u2019s the feeling that makes being a sports […]<\/p>\n","protected":false},"author":3,"featured_media":37045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3,8,58],"tags":[],"class_list":["post-37044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-igaming","category-latest","category-press-releases"],"yoast_head":"\n