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Sportradar, the provider of sports data intelligence, has launched the first in a series of white papers designed to inform sports rights holders and content owners on how they can successfully leverage and monetise their digital ecosystem.<\/p>\nSportradar, the provider of sports data intelligence, has launched the first in a series of white papers designed to inform sports rights holders and content owners on how they can successfully leverage and monetise their digital ecosystem.<\/p>\n
With the rise of video and the ever-increasing use of multiple devices, The Monetisation of OTT and Data<\/i> highlights the importance of providing data-driven quality content to engage with sports fans and enhance the user experience as well as how insights can ensure rights holders make informed decisions.<\/p>\n
Featuring comment and analysis from industry-leading figures and organisations, the paper explores relationship building to offer personalised experiences, the different options for monetisation and how data is the key element that underpins any successful strategy.<\/p>\n
Other key takeaway points include:<\/b><\/p>\n
–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The importance of establishing data-based streaming strategies to tell stories to fans or find the right formula for monetisation based on the various options available.<\/p>\n
–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The need to understand fans and their consumption habits in order to serve them with the right content, on the right platform, at the right time using data-driven insights.<\/p>\n
–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to continuously analyse and optimise multiple revenue streams to unlock the full potential of the digital ecosystem.\u00a0<\/i><\/p>\n
Felix Blank, Director of Digital Platforms at Sportradar, said: \u201cThis is the first in a series of white papers that we will publish to help sports rights holders ensure they maximise user engagement and unlock the full commercial potential with their OTT offering.<\/p>\n
\u201cWe want to help establish an evidence and data-based streaming strategy to tell stories to fans who can engage on the various different platforms and devices now at their disposal.\u201d<\/p>\n