{"id":40434,"date":"2020-01-21T09:09:51","date_gmt":"2020-01-21T09:09:51","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=40434"},"modified":"2020-01-21T09:09:51","modified_gmt":"2020-01-21T09:09:51","slug":"yggdrasil-offers-keys-to-its-kingdom-with-new-publishing-arm","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/yggdrasil-offers-keys-to-its-kingdom-with-new-publishing-arm\/","title":{"rendered":"Yggdrasil offers keys to its kingdom with new Publishing arm"},"content":{"rendered":"<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-40435\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2020\/01\/Yggdrasil-publishing-logo.jpg\" alt=\"\" width=\"602\" height=\"252\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2020\/01\/Yggdrasil-publishing-logo.jpg 602w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2020\/01\/Yggdrasil-publishing-logo-300x126.jpg 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/>Yggdrasil, the innovative online gaming solutions provider, is kickstarting a new decade with the launch of its game-changing Publishing division, offering customers \u2018the keys to its kingdom\u2019 with all tools they need to build, create and offer a complete B2B gaming business.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">As part of its the new strategic approach, Yggdrasil will franchise its entire business, from its current and future content portfolio and industry-leading gamification to its advanced platform technology and new GATI (Game Adaption Tools &amp; Interface) product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Future customers will be able to license any, or all elements, of Yggdrasil\u2019s gaming eco-system with all technology, functions and content already proven after being live in the most developed iGaming markets for the last six years.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">The three core value propositions for the Publishing arm will be: <i>YG Franchise<\/i> (platform IP licensing) <i>YG Masters<\/i> (game development and distribution program), and <i>YG Game IP<\/i> (game IP licensing).<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Experienced industry executive Bj\u00f6rn Krantz joined Yggdrasil in January 2020 to head up the new Publishing business and will be at ICE London between 4<sup>th<\/sup> to 6<sup>th<\/sup> February to meet both existing and potential new customers.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><b>Bj\u00f6rn Krantz, Head of Publishing, said:<\/b><i> &#8220;We are really excited to showcase our new Publishing business which will give operators<\/i>,<i> studios and suppliers all the tools, tech and knowledge to take control of their content production and distribution and create unique player experiences.\u00a0 <\/i><i>\u00a0<\/i><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><i>\u201cThis is a ground-breaking global licensing business that significantly changes our and the industry\u2019s approach to content creation, publishing and distribution. In a very short space of time we have become well-known for our highly innovative online gaming content, platform and software solutions but we are now taking this to another level altogether.\u201d<\/i><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><b>To find out more about the new Publishing division, visit stand N3-140 at ICE London 2020 between February 4<sup>th<\/sup> to 6<sup>th<\/sup>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yggdrasil, the innovative online gaming solutions provider, is kickstarting a new decade with the launch of its game-changing Publishing division, offering customers \u2018the keys to its kingdom\u2019 with all tools they need to build, create and offer a complete B2B gaming business. As part of its the new strategic approach, Yggdrasil will franchise its entire [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":40435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-40434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yggdrasil offers keys to its kingdom with new Publishing arm - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/yggdrasil-offers-keys-to-its-kingdom-with-new-publishing-arm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yggdrasil offers keys to its kingdom with new Publishing arm - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"Yggdrasil, the innovative online gaming solutions provider, is kickstarting a new decade with the launch of its game-changing Publishing division, offering customers \u2018the keys to its kingdom\u2019 with all tools they need to build, create and offer a complete B2B gaming business. 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