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Scientific Games and Vaix.ai have partnered to offer sports bettors personalized recommendations and tailored betting choices through the OpenMarket\u2122<\/i> branch of the OpenSports<\/i>\u2122 product suite.<\/p>\nScientific Games and Vaix.ai have partnered to offer sports bettors personalized recommendations and tailored betting choices through the OpenMarket\u2122<\/i> branch of the OpenSports<\/i>\u2122 product suite.<\/p>\n
Vaix.ai will offer an Artificial Intelligence (AI) model through OpenSports<\/i> that enhances the sports betting experience. By providing sports, league, team, event, and market recommendations to bettors in real-time, the companies aim to further personalize sports betting through Scientific Games\u2019 OpenMarket<\/i> solution. OpenMarket<\/i> is the industry\u2019s first one-stop content marketplace, giving Scientific Games\u2019 partners access to top-tier sports betting intelligence, data feeds and tools without the need for complex integrations and financial agreements.<\/p>\n
Keith O\u2019Loughlin, SVP Sportsbook, Digital for Scientific Games, said, \u201cAI is pioneering new technological frontiers, and we\u2019re thrilled to partner with Vaix.ai to incorporate it into our sportsbook products. Players want a tailored experience, and with Vaix.ai we can offer a more deeply personalized experience through our OpenSports<\/i> products than ever before.\u201d<\/p>\n
The partnership addresses a growing \u2018choice paradox\u2019 with a technology already changing the world around iGaming. Using deep learning will allow Scientific Games\u2019 partners to tailor their offering to each user.<\/p>\n
Andreas Hartmann, CEO and Co-founder of Vaix.ai, said, \u201cAt any time of day, users of an average Sportsbook are faced with several dozens of competing sports, leagues, events and special market offers, presented to them like a Bloomberg trading terminal. Help for the user to find their favorite team\u2019s game, or to see what\u2019s going on in one\u2019s personal favorite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used, \u2018Favorites\u2019 feature.\u201d<\/p>\n
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Using an automated betting history and market odds data feed integration and multiple options to integrate personalized recommendations into the user interface, Scientific Games\u2019 sportsbook partners can launch personalized experiences for their users without the added cost of building and maintaining a complex deep learning and AI development setup or disturbing their own busy development roadmaps.<\/p>\n
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Scientific Games has provided sports betting solutions since the late 1990s and currently serves a total of 35 sports betting customers in 16 countries. The Company is among the first to be certified by the World Lottery Association as a responsible gaming supplier and is the first sports betting supplier to join the Global Lottery Monitoring System, which ensures the integrity of sports betting worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"
Scientific Games and Vaix.ai have partnered to offer sports bettors personalized recommendations and tailored betting choices through the OpenMarket\u2122 branch of the OpenSports\u2122 product suite. Vaix.ai will offer an Artificial Intelligence (AI) model through OpenSports that enhances the sports betting experience. By providing sports, league, team, event, and market recommendations to bettors in real-time, the […]<\/p>\n","protected":false},"author":5,"featured_media":26774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8,58],"tags":[],"class_list":["post-40782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-latest","category-press-releases"],"yoast_head":"\n