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Videoslots.com has been given the green light to roll out a new sportsbook in Sweden.<\/p>\nVideoslots.com has been given the green light to roll out a new sportsbook in Sweden.<\/p>\n
The popular operator has been handed a licence by the Swedish Gambling Authority and is now set for a mid-October launch via its own proprietary platform.<\/p>\n
Videoslots has also put in place its own in-house trading team who will unveil a number of gamification features and cross-over style products that will appeal to its well-established casino player base.<\/p>\n
The project is being spearheaded by industry veteran Martin Calleja, who believes the timing is right for a new approach that will both excite customers and disrupt the industry.<\/p>\n
He added: \u201cWe expect sports betting will be close to being back normal next month and, with sports fans not necessarily able to attend matches in person, a fresh new sportsbook will be the next best thing with which to engage their favourite sports.<\/p>\n
\u201cVideoslots is now in a place where we can invest, increase our offering and differentiate it, hence the decision to go with our own technology, platform and team rather than a cookie-cutter approach that would blend into the background.<\/p>\n
\u201cWe are very conscious that we have to take our casino audience with us and then grow it in a socially responsible way by adding sports fans looking for an alternative betting product.<\/p>\n
\u201cWe\u2019ve always done very well at engaging with our audience and providing a better user experience than is available elsewhere. As a result, we\u2019re very excited about replicating that in the sportsbook arena.\u201d<\/p>\n
In addition to its SGA licence, Videoslots Sports holds a Malta Gaming Authority licence and the operator is currently in the process of applying to the equivalent regulators in the United Kingdom and Denmark.<\/p>\n
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Videoslots.com has been given the green light to roll out a new sportsbook in Sweden. The popular operator has been handed a licence by the Swedish Gambling Authority and is now set for a mid-October launch via its own proprietary platform. Videoslots has also put in place its own in-house trading team who will unveil […]<\/p>\n","protected":false},"author":4,"featured_media":30804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3,8],"tags":[],"class_list":["post-43012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-igaming","category-latest"],"yoast_head":"\n