{"id":44504,"date":"2021-02-09T08:17:20","date_gmt":"2021-02-09T08:17:20","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=44504"},"modified":"2021-02-09T08:17:20","modified_gmt":"2021-02-09T08:17:20","slug":"ballys-corporation-to-acquire-sportcaller","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/ballys-corporation-to-acquire-sportcaller\/","title":{"rendered":"Bally\u2019s Corporation To Acquire SportCaller"},"content":{"rendered":"
\n

\"\"Bally\u2019s Corporation the provider of land-based gaming and interactive entertainment, has announced that it acquired SportCaller, the B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa. With deep technology and product expertise, SportCaller\u2019s core products consist of prediction, quiz\/trivia, pay-to-play, bespoke and turn-key app games. In 2020, SportCaller received the Acquisition and Retention Partner Award from both SBC and EGR B2B.<\/p>\n

SportCaller complements Bally\u2019s recently announced acquisitions of Bet.Works and Monkey Knife Fight, and its media partnership with Sinclair Broadcast Group. Together with Bet.Works\u2019 proprietary technology stack, SportCaller is expected to enable Bally\u2019s to launch its own suite of F2P games this year. The acquisition will also allow Bally\u2019s to leverage Sinclair\u2019s media reach to expand its player database in states that currently do not permit sports betting, as well as generate excitement for Bally\u2019s sports betting app.<\/p>\n

Further, SportCaller will allow Bally\u2019s to use F2P games as an additional player engagement and retention tool in states that authorize sports betting. With more than 100 games in over 20\u00a0languages, and over 30 sports across 37 countries, SportCaller\u2019s platform is expected to considerably expand Bally\u2019s strong geographic presence beyond national borders.<\/p>\n

\u201cI am delighted to welcome SportCaller to Bally\u2019s Interactive alongside Bet.Works and Monkey Knife Fight,\u201d said George Papanier, Bally\u2019s President and Chief Executive Officer. \u201cF2P products represent a core component of our interactive strategy to drive user acquisition to Bally\u2019s ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.\u201d<\/p>\n

Together with Bet.Works and Monkey Knife Fight, SportCaller and its technology development center, which consists of more than 40 dedicated technology resources, will join the Bally\u2019s Interactive division. This combination will augment Bet.Works\u2019 development resources and support accelerated innovation and deployment of new products that are already underway.<\/p>\n

\u201cJoining Bally\u2019s is a milestone moment for the SportCaller team,\u201d said Cillian Barry, Founder and MD at SportCaller. \u201cI look forward to working with Bally\u2019s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.\u201d<\/p>\n

Financial terms of the transaction were not disclosed.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bally\u2019s Corporation the provider of land-based gaming and interactive entertainment, has announced that it acquired SportCaller, the B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa. With deep technology and product expertise, SportCaller\u2019s core products consist of prediction, quiz\/trivia, pay-to-play, bespoke and […]<\/p>\n","protected":false},"author":5,"featured_media":40467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-44504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"\nBally\u2019s Corporation To Acquire SportCaller - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/ballys-corporation-to-acquire-sportcaller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bally\u2019s Corporation To Acquire SportCaller - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"Bally\u2019s Corporation the provider of land-based gaming and interactive entertainment, has announced that it acquired SportCaller, the B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa. 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