{"id":44672,"date":"2021-02-24T07:25:40","date_gmt":"2021-02-24T07:25:40","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=44672"},"modified":"2021-02-24T07:25:40","modified_gmt":"2021-02-24T07:25:40","slug":"isoftbet-places-serious-fun-at-heart-of-new-brand","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/isoftbet-places-serious-fun-at-heart-of-new-brand\/","title":{"rendered":"iSoftBet places \u2018Serious Fun\u2019 at heart of new brand"},"content":{"rendered":"<p class=\"oneComWebmail-MsoNoSpacing\" style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-44673\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/isoftbet-fun-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/isoftbet-fun-300x200.png 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/isoftbet-fun-220x146.png 220w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/isoftbet-fun.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0iSoftBet has unveiled a new brand manifesto with a vision to create \u2018amazing gaming experiences\u2019 and a mission to deliver high quality products that \u2018inspire, innovate and entertain\u2019, placing its people, partners and the player at the heart of its development.<b><\/b><\/p>\n<p style=\"text-align: left;\">The award-winning online games supplier and content aggregator has also outlined its new company values focusing on respect, passion and curiosity, all bound by its new mantra \u2018Serious Fun\u2019.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/watch?v=Lq1mLZfZoL0\" target=\"_blank\" rel=\"noopener\">Click here<\/a>\u00a0to watch iSoftBet\u2019s new \u2018Serious Fun\u2019 video.<\/p>\n<p style=\"text-align: left;\">iSoftBet\u2019s new strategy is in line with exceptional company growth that has been driven by the introduction of best performing game intellectual property, proprietary mechanics and platform features and great strides in game and platform development.<\/p>\n<p style=\"text-align: left;\">This has resulted in large-scale enhancements across all areas of the business including hiring extensively throughout 2020. This has taken place across both its development teams that work on its growing list of proprietary slots and its industry-leading Game Aggregation Platform (GAP) that has extended its offering to more than 8,000 titles from 70 global studios.<\/p>\n<p style=\"text-align: left;\">iSoftBet recently bolstered its senior management team to further accelerate its growth with the appointment of a new Chief Marketing Officer, Head of HR, Chief Technology Officer and Head of Business Development, all of whom are committed to the company\u2019s new brand manifesto.<\/p>\n<p style=\"text-align: left;\"><b><u>iSoftBet values<\/u><\/b><b><\/b><\/p>\n<p style=\"text-align: left;\"><b>Respect<\/b><br \/>\niSoftBet is about creating an environment where employees and customers are listened to and valued to reflect a spirit of togetherness. Its aim is to deliver the best performing games and experiences, content, features and engagement tools with support, integrity, and honesty.<\/p>\n<p style=\"text-align: left;\"><b>Curiosity<\/b><br \/>\niSoftBet products are driven by curiosity to differentiate \u2013 leading it to release some of the most unique titles and highly innovative mechanics in the industry and present players with experiences to remember.<\/p>\n<p style=\"text-align: left;\"><b>Passion<\/b><br \/>\nPassion is at the core of the business \u2013\u00a0to create amazing gaming experiences and unique features that resonate with audiences. With a never-ending desire to engage, learn, innovate, and improve, iSoftBet aims to always deliver high quality entertainment.<\/p>\n<p style=\"text-align: left;\">At iSoftBet, the talent and creativity in everyone results in delivering\u00a0<b>fun experiences in a professional way.<\/b><\/p>\n<p style=\"text-align: left;\">iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest iGaming operators, including LeoVegas, Stoiximan and Betsson, with a huge variety of top-performing titles and the quickest route to market.<\/p>\n<p style=\"text-align: left;\"><b>Nir Elbaz, CEO of iSoftBet,<\/b>\u00a0said: \u201cOur new brand identity and mantra of \u2018Serious Fun\u2019 reflects our company ethos of a relentless drive to ensure we deliver our partners and our people\u00a0with fun experiences in a professional way.\u2019<\/p>\n<p style=\"text-align: left;\">\u201cWe have an outstanding company culture at iSoftBet and have taken this opportunity to further strengthen our approach and market positioning to ensure continued success, growth and sustainability.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0iSoftBet has unveiled a new brand manifesto with a vision to create \u2018amazing gaming experiences\u2019 and a mission to deliver high quality products that \u2018inspire, innovate and entertain\u2019, placing its people, partners and the player at the heart of its development. The award-winning online games supplier and content aggregator has also outlined its new company [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":44673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-44672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iSoftBet places \u2018Serious Fun\u2019 at heart of new brand - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/isoftbet-places-serious-fun-at-heart-of-new-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iSoftBet places \u2018Serious Fun\u2019 at heart of new brand - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"\u00a0iSoftBet has unveiled a new brand manifesto with a vision to create \u2018amazing gaming experiences\u2019 and a mission to deliver high quality products that \u2018inspire, innovate and entertain\u2019, placing its people, partners and the player at the heart of its development. The award-winning online games supplier and content aggregator has also outlined its new company [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gaming-awards.com\/NEWS\/isoftbet-places-serious-fun-at-heart-of-new-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Post\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T07:25:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/isoftbet-fun.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Claire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:site\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/isoftbet-places-serious-fun-at-heart-of-new-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/isoftbet-places-serious-fun-at-heart-of-new-brand\\\/\"},\"author\":{\"name\":\"Claire\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/person\\\/34891848fc23c0ffd9b6a4f710d8dc45\"},\"headline\":\"iSoftBet places \u2018Serious Fun\u2019 at heart of new brand\",\"datePublished\":\"2021-02-24T07:25:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/isoftbet-places-serious-fun-at-heart-of-new-brand\\\/\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/isoftbet-places-serious-fun-at-heart-of-new-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/isoftbet-fun.png\",\"articleSection\":[\"iGaming\",\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/isoftbet-places-serious-fun-at-heart-of-new-brand\\\/\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/isoftbet-places-serious-fun-at-heart-of-new-brand\\\/\",\"name\":\"iSoftBet places \u2018Serious Fun\u2019 at heart of new brand - 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