{"id":44687,"date":"2021-02-24T08:46:18","date_gmt":"2021-02-24T08:46:18","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=44687"},"modified":"2021-02-24T08:46:18","modified_gmt":"2021-02-24T08:46:18","slug":"scientific-games-off-to-the-races-with-its-new-release","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/scientific-games-off-to-the-races-with-its-new-release\/","title":{"rendered":"Scientific Games Off To The Races With Its New Release"},"content":{"rendered":"<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-44688\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/Rainbow-Riches-181x300.jpg\" alt=\"\" width=\"181\" height=\"300\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/Rainbow-Riches-181x300.jpg 181w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/02\/Rainbow-Riches.jpg 358w\" sizes=\"auto, (max-width: 181px) 100vw, 181px\" \/>\u00a0<a href=\"http:\/\/www.scientificgames.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Scientific Games Corporation<\/a>\u00a0(NASDAQ: SGMS)\u00a0 (\u201cScientific Games\u201d or the \u201cCompany\u201d)\u00a0has unveiled its new sports-themed slot,\u00a0<i>Rainbow Riches Race Day<\/i>, the latest creation utilizing the hugely popular gaming franchise.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Gamesys, who have a long-time association with the\u00a0<i>Rainbow Riches<\/i>\u00a0brand on their UK sites \u2013 having licensed it from the Company for their incredibly successful\u00a0<i>Rainbow Riches Casino\u00a0<\/i>site (<a href=\"http:\/\/www.rainbowrichescasino.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.rainbowrichescasino.com<\/a>) \u2013 launched\u00a0<i>Rainbow Riches Race Day<\/i>\u00a0exclusively to their UK players last week.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">The latest, feature-rich slot from the Company\u2019s iconic brand is inspired by the classic horse racing arcade machines. The familiar race format sits above the reels, with players required to collect horses to advance along the racetrack and the first to cross the winning post awards the associated prize.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">The latest big game launch from Scientific Games retains all the popular characteristics associated with the gaming franchise. The 6&#215;4 slot features numerous ways of winning and includes cascading wins, a popular mechanic in today\u2019s online casino marketplace. Within the bonus round, players have the ability to choose how the free spins are played out, with responsible gaming features prevalent.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><i>Rainbow Riches Race Day<\/i>\u00a0has been launched ahead of key UK horse racing meetings Cheltenham Festival and the Grand National. Several tier one sportsbook customers of Scientific Games have already committed to marketing campaigns that incorporate the latest instalment from the Company\u2019s\u00a0<i>Rainbow Riches<\/i>\u00a0series.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Simon Mizzi, Marketing Director at Gamesys said: \u201cWe\u2019re pleased to be working closely with Scientific Games again to extend our range of\u00a0<i>Rainbow Riches<\/i>\u00a0titles with this exclusive deal.\u00a0<i>Rainbow Riches Race Day<\/i>\u00a0is an exciting new game which showcases our quest to innovate with new, topical content that will resonate with our players and help us to reach new audiences.\u201d<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Rob Procter, Content Specialist Director, Digital at Scientific Games said, \u201c<i>Rainbow Riches Race Day<\/i>\u00a0marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the\u00a0<i>Rainbow Riches<\/i>\u00a0franchise to a new level. Those familiar with horse racing arcade machines will appreciate the way in which we\u2019ve incorporated the format into the game, while for\u00a0<i>Rainbow Riches<\/i>\u00a0fans there\u2019s a new concept to experience that includes all the iconic characteristics they love. We believe\u00a0<i>Rainbow Riches Race Day<\/i>\u00a0will appeal to a wide audience and prove to be a huge hit with players.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Scientific Games Corporation\u00a0(NASDAQ: SGMS)\u00a0 (\u201cScientific Games\u201d or the \u201cCompany\u201d)\u00a0has unveiled its new sports-themed slot,\u00a0Rainbow Riches Race Day, the latest creation utilizing the hugely popular gaming franchise. Gamesys, who have a long-time association with the\u00a0Rainbow Riches\u00a0brand on their UK sites \u2013 having licensed it from the Company for their incredibly successful\u00a0Rainbow Riches Casino\u00a0site (www.rainbowrichescasino.com) \u2013 launched\u00a0Rainbow [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":43211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-44687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scientific Games Off To The Races With Its New Release - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/scientific-games-off-to-the-races-with-its-new-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scientific Games Off To The Races With Its New Release - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"\u00a0Scientific Games Corporation\u00a0(NASDAQ: SGMS)\u00a0 (\u201cScientific Games\u201d or the \u201cCompany\u201d)\u00a0has unveiled its new sports-themed slot,\u00a0Rainbow Riches Race Day, the latest creation utilizing the hugely popular gaming franchise. Gamesys, who have a long-time association with the\u00a0Rainbow Riches\u00a0brand on their UK sites \u2013 having licensed it from the Company for their incredibly successful\u00a0Rainbow Riches Casino\u00a0site (www.rainbowrichescasino.com) \u2013 launched\u00a0Rainbow [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gaming-awards.com\/NEWS\/scientific-games-off-to-the-races-with-its-new-release\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Post\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T08:46:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2020\/09\/Scientific-Games-2020-Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:site\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/scientific-games-off-to-the-races-with-its-new-release\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/scientific-games-off-to-the-races-with-its-new-release\\\/\"},\"author\":{\"name\":\"Claire\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/person\\\/34891848fc23c0ffd9b6a4f710d8dc45\"},\"headline\":\"Scientific Games Off To The Races With Its New Release\",\"datePublished\":\"2021-02-24T08:46:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/scientific-games-off-to-the-races-with-its-new-release\\\/\"},\"wordCount\":402,\"publisher\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/scientific-games-off-to-the-races-with-its-new-release\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Scientific-Games-2020-Logo.jpg\",\"articleSection\":[\"iGaming\",\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/scientific-games-off-to-the-races-with-its-new-release\\\/\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/scientific-games-off-to-the-races-with-its-new-release\\\/\",\"name\":\"Scientific Games Off To The Races With Its New Release - 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