{"id":45713,"date":"2021-05-26T09:20:15","date_gmt":"2021-05-26T09:20:15","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=45713"},"modified":"2021-05-26T09:20:15","modified_gmt":"2021-05-26T09:20:15","slug":"scientific-games-strengthens-sports-betting-through-acquisition","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/scientific-games-strengthens-sports-betting-through-acquisition\/","title":{"rendered":"Scientific Games Strengthens Sports Betting Through Acquisition"},"content":{"rendered":"<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-45714\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/05\/sportcast-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/05\/sportcast-300x169.jpg 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/05\/sportcast-768x433.jpg 768w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/05\/sportcast-384x217.jpg 384w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2021\/05\/sportcast.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<a href=\"http:\/\/www.scientificgames.com\/\" target=\"_blank\" rel=\"noopener\">Scientific Games Corporation<\/a> has announced the acquisition of <a href=\"https:\/\/sportcast.com.au\/\" target=\"_blank\" rel=\"noopener\">SportCast<\/a>, the sports betting experiences that encompass outright betting, through to pre-match and in-play.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Founded in 2013, SportCast is widely recognized as the leader in sports betting player engagement through their product experiences, technologies and pricing. They are also credited with developing the original BetBuilder product, a\u00a0feature that allows players to build bets across multiple markets\u00a0on a single game\u00a0with instant pricing through a seamless User Interface (UI).<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Keith O\u2019Loughlin, EVP Sports for Scientific Games commented, \u201cFor sports fans, the ability to define the story of the game, bet on it and watch it live has become a thrilling way to engage in the action. SportCast\u2019s technology and platforms will help us fuel the next wave of our data-driven, global sports expansion. The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefit of our customers and we\u2019re thrilled to be able to roll these out.\u201d<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">Leading operators in major jurisdictions have been quick to adopt instant-pricing technology thanks to the high-margin profile of accumulator bets. The rollout of SportCast technology to over fifty marquee brands includes: BetMGM, PointsBet, SkyBet, Tabcorp, Entain, 888, Betsson, Danske Spil, Nederlandse Loterij and British Columbia Lottery Corporation.<span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">The growth of pre-match, in-play and same-game parlays in North America is accelerating at pace. SportCast\u2019s technology is capable of processing over 12,000 bets per second across major global sports including: American Football, Baseball, Soccer, Basketball, Ice Hockey and Tennis.<\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">SportCast uses proprietary cloud-based technology and integrated machine learning models for speed and precision with rapid response times.<span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoListParagraphCxSpLast\" style=\"text-align: left;\"><span lang=\"EN-US\">Jordan Levin, Group CEO, Digital for Scientific Games said, \u201cWe\u2019re excited to welcome Ryan Coombs and his incredible team of product experts, data scientists, statisticians and developers to the home of global sports technology. The team at SportCast shares our focus on performance-at-scale and fan engagement, and the integration of their impressive platform and innovative approach will set Scientific Games apart as we build on our market leadership.\u201d<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\">\u201cChoosing the right partner to accelerate our vision was the key focus for our management team,\u201d added Ryan Coombs, Managing Director of SportCast. \u201cScientific Games\u2019 position in the global market and the profile of their customer base are second to none. We set out to re-imagine the sportsbook of the future \u2013 smart, high-margin and simple for operators \u2013 whilst offering unparalleled next generation experiences for players. With Scientific Games\u2019 fire power, we\u2019re set to move faster and drive deeper innovation on our journey to power the future of sports betting.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Scientific Games Corporation has announced the acquisition of SportCast, the sports betting experiences that encompass outright betting, through to pre-match and in-play. Founded in 2013, SportCast is widely recognized as the leader in sports betting player engagement through their product experiences, technologies and pricing. They are also credited with developing the original BetBuilder product, a\u00a0feature [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":43211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,58],"tags":[],"class_list":["post-45713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scientific Games Strengthens Sports Betting Through Acquisition - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/scientific-games-strengthens-sports-betting-through-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scientific Games Strengthens Sports Betting Through Acquisition - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"\u00a0Scientific Games Corporation has announced the acquisition of SportCast, the sports betting experiences that encompass outright betting, through to pre-match and in-play. Founded in 2013, SportCast is widely recognized as the leader in sports betting player engagement through their product experiences, technologies and pricing. 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