{"id":46215,"date":"2021-07-09T08:34:13","date_gmt":"2021-07-09T08:34:13","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=46215"},"modified":"2021-07-09T08:34:13","modified_gmt":"2021-07-09T08:34:13","slug":"new-bidder-for-william-hill","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/new-bidder-for-william-hill\/","title":{"rendered":"New Bidder For William Hill?"},"content":{"rendered":"<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-29644\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2016\/08\/William-Hill-ticket-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2016\/08\/William-Hill-ticket-300x200.jpg 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2016\/08\/William-Hill-ticket-220x146.jpg 220w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2016\/08\/William-Hill-ticket.jpg 620w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Bidding for the European assets of William Hill has started this week with what is understood to be sealed offers for the betting firm that was put up for sale by owners Caesars Entertainment. The US gaming company acquired the total assets of William Hill for \u00a32.9 billion, however the casino operator said it only wanted to keep the US facing business and intended to place all European business up for sale.<\/p>\n<p style=\"text-align: left;\">That process is now underway and there are rumours that a new player is entering the bidding war for what is expected to be worth in the region of \u00a31.2 billion.<\/p>\n<p style=\"text-align: left;\">According to reports in the Financial Times Advent International the US private equity firm will make a bid for William Hill.<\/p>\n<p style=\"text-align: left;\">Already expected to take part in the bidding is 888 Holdings and Apollo Global Management, however there are expected to be other players vying for the assets of William Hill and with a wide range of products it has been thought that different parts of the business could be sold to separate buyers.<\/p>\n<p style=\"text-align: left;\">888 Holdings are certain to want the online business but William Hill has an extensive retail business and that could be of interest to parties such as Betfred, Boyle Sports and others to extend their portfolio.<\/p>\n<p style=\"text-align: left;\">But the US firm Advent International is a surprise to many observers, the equity firm does not hold any investments in the gambling sector unlike Apollo and could it be a way to facilitate a break-up of the business to individual bidders? Many such firms see more value once buying a business to break it up into parts and realise a greater value that way than selling or acquiring the whole business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bidding for the European assets of William Hill has started this week with what is understood to be sealed offers for the betting firm that was put up for sale by owners Caesars Entertainment. The US gaming company acquired the total assets of William Hill for \u00a32.9 billion, however the casino operator said it only [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":40345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,11,8],"tags":[],"class_list":["post-46215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-gaming","category-headlines","category-latest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Bidder For William Hill? - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/new-bidder-for-william-hill\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Bidder For William Hill? - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"Bidding for the European assets of William Hill has started this week with what is understood to be sealed offers for the betting firm that was put up for sale by owners Caesars Entertainment. The US gaming company acquired the total assets of William Hill for \u00a32.9 billion, however the casino operator said it only [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gaming-awards.com\/NEWS\/new-bidder-for-william-hill\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Post\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-09T08:34:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2020\/01\/William-Hill4-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debbie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:site\" content=\"@igamingpost\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debbie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/new-bidder-for-william-hill\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/new-bidder-for-william-hill\\\/\"},\"author\":{\"name\":\"Debbie\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#\\\/schema\\\/person\\\/ec908169f7d4e72f9d6188460253f623\"},\"headline\":\"New Bidder For William Hill?\",\"datePublished\":\"2021-07-09T08:34:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/new-bidder-for-william-hill\\\/\"},\"wordCount\":286,\"publisher\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/new-bidder-for-william-hill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/William-Hill4.jpg\",\"articleSection\":[\"Europe\",\"Gaming\",\"Headlines\",\"Latest\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/new-bidder-for-william-hill\\\/\",\"url\":\"https:\\\/\\\/gaming-awards.com\\\/NEWS\\\/new-bidder-for-william-hill\\\/\",\"name\":\"New Bidder For William Hill? 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