{"id":51970,"date":"2022-12-20T08:17:40","date_gmt":"2022-12-20T08:17:40","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=51970"},"modified":"2022-12-20T08:17:40","modified_gmt":"2022-12-20T08:17:40","slug":"yggdrasil-and-reflex-gaming-extend-partnership-to-target-uk-retail","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/yggdrasil-and-reflex-gaming-extend-partnership-to-target-uk-retail\/","title":{"rendered":"Yggdrasil and Reflex Gaming extend partnership to target UK retail"},"content":{"rendered":"<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-51971\" src=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/12\/reflex-gaming-300x173.png\" alt=\"\" width=\"300\" height=\"173\" srcset=\"https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/12\/reflex-gaming-300x173.png 300w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/12\/reflex-gaming-768x443.png 768w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/12\/reflex-gaming-216x125.png 216w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/12\/reflex-gaming-146x85.png 146w, https:\/\/gaming-awards.com\/NEWS\/wp-content\/uploads\/2022\/12\/reflex-gaming.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Yggdrasil, the publisher of online gambling content, has signed an agreement with Reflex Gaming, an omni-channel supplier of games and machines, to introduce its high-performing Game Engagement Mechanics (GEMs) to the land-based sector for the first time. \u00a0<\/span><span lang=\"EN-GB\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">The deal will see Reflex Gaming incorporate Yggdrasil\u2019s GEMs to its retail games offering in the UK, available on terminals in betting shops, arcades, and pubs\/other recreational venues.\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">Reflex Gaming has been a YG Masters partner since 2020 and has released 11 online titles through the program, with a number of them featuring Yggdrasil\u2019s proprietary GEMs, including the popular\u00a0<i class=\"oneComWebmail-ContentPasted0\">Dublin Up DoubleMax<\/i>\u00a0and\u00a0<i class=\"oneComWebmail-ContentPasted0\">Desperate Dawgs 2 Gigablox<\/i>. \u00a0<\/span><span lang=\"EN-GB\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">Yggdrasil\u2019s successful GEMs portfolio now consists of Gigablox, MultiMax, GigaRise, Splitz, FastPot5 and DoubleMax as well as recently introduced WildFight and DuoMax. \u00a0<\/span><span lang=\"EN-GB\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">The partnership extension will see the two companies enhance capabilities as Yggdrasil\u2019s GEMs make their land-based debut and Reflex Gaming can offer its retail customers engaging and proven mechanics from the online channel. \u00a0<\/span><span lang=\"EN-GB\">\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">Founded in 2004, Reflex Gaming is highly regarded in the industry as the largest independent machine supplier in the UK with a comprehensive portfolio of in-house IP. This includes some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><b><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">Stuart McCarthy, Head of Product &amp; Programs at Yggdrasil, said<\/span><\/b><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">: \u201cStrengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us.\u201d \u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">\u201cWe have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.\u201d\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><b><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">Mat Ingram, CPO at Reflex Gaming, said<\/span><\/b><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">: \u201cWe are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles.\u00a0<\/span><\/p>\n<p class=\"oneComWebmail-MsoNormal\" style=\"text-align: left;\"><span class=\"oneComWebmail-ContentPasted0\" lang=\"EN-GB\">\u201cBringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.\u201d\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yggdrasil, the publisher of online gambling content, has signed an agreement with Reflex Gaming, an omni-channel supplier of games and machines, to introduce its high-performing Game Engagement Mechanics (GEMs) to the land-based sector for the first time. \u00a0\u00a0 The deal will see Reflex Gaming incorporate Yggdrasil\u2019s GEMs to its retail games offering in the UK, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":49567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,58],"tags":[],"class_list":["post-51970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-gaming","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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