{"id":53091,"date":"2023-03-22T10:07:00","date_gmt":"2023-03-22T10:07:00","guid":{"rendered":"https:\/\/gaming-awards.com\/NEWS\/?p=53091"},"modified":"2023-03-22T10:07:00","modified_gmt":"2023-03-22T10:07:00","slug":"betfred-agrees-new-deal-with-sis","status":"publish","type":"post","link":"https:\/\/gaming-awards.com\/NEWS\/betfred-agrees-new-deal-with-sis\/","title":{"rendered":"Betfred Agrees New Deal With SIS"},"content":{"rendered":"

\"\"Betfred<\/a> and\u00a0<\/b>Sports Information Services<\/a> (SIS) have entered a new long-term<\/a> production, distribution, and content agreement, with the bookmaker being the first to broadcast in high-definition.<\/p>\n

The new deal\u00a0ensures that Betfred\u2019s UK retail customers can now enjoy top-quality content live from the most iconic racing events worldwide, all transmitted in HD video.<\/p>\n

Betfred will also continue to benefit from the\u00a0use of patented production technology from SIS<\/a> until 2029, giving the operator additional flexibility over live broadcast schedules within its 1,400-strong retail stores in the UK.<\/p>\n

The new agreement covers the distribution of live racing content across satellite and IPTV. This is delivered from a SIS portfolio of over 35,000 races annually, across more than 170 racecourses around the world.<\/p>\n

Mark Stebbings, Group Chief Operating Officer<\/b>\u00a0at Betfred<\/b>, said:<\/b>\u00a0\u201cWe constantly strive to deliver the best quality racing to our UK retail customers and this deal provides us and them with great racing from around the world in high definition. This new agreement means that through advanced broadcast production technology and top-quality horse racing content offered by SIS, we are able to give our customers engaging races and regular chances to place bets.\u201d<\/p>\n

Richard Ames, Chief Executive at SIS, said:<\/b>\u00a0\u201cBetfred is a highly valued long-term partner of SIS and it\u2019s fantastic to be able to provide its customers with entertaining, high-definition content across its entire UK retail division. This agreement secures our relationship for the long-term, as we continue to provide best-in-class production technology solutions that are so valued by the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Betfred and\u00a0Sports Information Services (SIS) have entered a new long-term production, distribution, and content agreement, with the bookmaker being the first to broadcast in high-definition. The new deal\u00a0ensures that Betfred\u2019s UK retail customers can now enjoy top-quality content live from the most iconic racing events worldwide, all transmitted in HD video. Betfred will also continue […]<\/p>\n","protected":false},"author":10,"featured_media":47191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,2,58],"tags":[],"class_list":["post-53091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-gaming","category-press-releases"],"yoast_head":"\nBetfred Agrees New Deal With SIS - iGaming Post<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gaming-awards.com\/NEWS\/betfred-agrees-new-deal-with-sis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betfred Agrees New Deal With SIS - iGaming Post\" \/>\n<meta property=\"og:description\" content=\"Betfred and\u00a0Sports Information Services (SIS) have entered a new long-term production, distribution, and content agreement, with the bookmaker being the first to broadcast in high-definition. The new deal\u00a0ensures that Betfred\u2019s UK retail customers can now enjoy top-quality content live from the most iconic racing events worldwide, all transmitted in HD video. 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